Online Consumer Behaviour Models: A Literature Review.
The study focuses on the consumers buying behavior in the fashion industry and the perception of consumers towards branded apparels. To study this deeply, author have planned a methodology. The study is in Urban as well as rural area too. Study shall be focusing on different age groups. The respondents shall be 200 in no.
Thus, consumers' attitude towards online shopping is an important factor affecting actual buying behavior of the internet user. Jarvenpaa and Todd (1997) proposed a model of attitudes and shopping intention towards Internet shopping in.
REVIEW OF LITERATURE. confirms that Brand loyalty and brand switching behaviour of the consumers are. Thus, it is of growing concern to look at consumer buying decision process and cast light on the factors that finally determine consumer choices between different mobile phone brands. On this basis, this research deals with.
Venkoba Rao (2006), carried out in his study consumers’ attitude towards online shopping is a prominent factor affecting actual buying behavior. The results of study of perceptions of 200 online purchasers in Hyderabad reveal trust, security, Internet speed, and responsiveness significantly affect online purchasers’ behavior.
In today's era of internet proliferation, the prevalence of online shopping has increased. Internet has made the transactions smoother, quicker, faster and easier and both the buyers and sellers get benefited by his technology. The growing use of internet in India has created a basis for tremendous prospects for online retailers; knowledge of factors affecting consumer buying behavior can help.
A Study on Customer Perception Towards Online Shopping. Taruna1. Abstract Internet has changed the traditional way of customers shopping and buying goods and services. In this rapidly changing age and time, going digital is the new trend. Every brick and mortar shop is now trying to create its online presence to stay ahead of the competition. Consumers use the internet not only for online.
A Study on Consumer Buying Behavior towards Foreign and Domestic Branded Apparels. abroad. A review of past literature has come up with certain key areas which contribute to the current literature to explore the attributes that influence the buying behavior of clothing apparel among consumers of Bangladesh. Many types of research had been done in this context before in many countries in.